Case Study: Under Armour

sporting apparel($4 billion revenue)

supplier of performance apparel - gear engineered to keep athletes cool, dry and light

business challenge

to gain greater detailed performance insights for profit improvement opportunities

The actionable performance insights they provide through their cloud-based application CI.RADAaR™ is game changing. It will be the basis for how innovative companies compete in the future.
James H. Hardy • Former EVP, Global Operations • Under Armour


profit performance analysis

descriptive • diagnostic analytics
supply chain • finance • sales

data governance • cross-functional agreement on detailed performance information

  • insights

    into profitability of each product to the product variation level

  • insights

    for auto replenishment planning from Style Profitability Performance

  • identifying

    unexpected profit performance in product lifecycles

  • internal benchmarking

    of customer financial contributions against "like" customers

The results illustrated in this case study are specific to the particular situations, business models, data input, and computing environments described herein. Each Competitive Insights (CI) customer’s experience is unique based on business and technical variables and all statements must be considered non-typical. Actual savings, results, and performance characteristics will vary depending on individual customer configurations and conditions. CI does not guarantee or represent that every customer will achieve similar results.