Category Management

ongoing visibility of product performance to manage product offerings and increase margin contributions

Competitive Insights' solution

integrates the technology, methodology and expertise necessary to understand and manage specific products by Customer, Customer groupings and Channel

diagnosing performance

visibility of Key Drivers of Performance variations allowing for root cause identification




manage KPIs on incentive plans, sales strategies, etc.

actionable details

provides information that can be used to create Product Scorecards and internal Benchmarking

Competitive Insights' analytics

standard elements of all solutions:

based on validated transactional data managed through rigorous data governance with customized rules

monitor performance period-over-period with trending and alerts while tracking ROI from changes in specific strategies

rapid, repeatable and efficient refresh process ensuring consistent data quality