Richard Sharpe was President of CAPS Logistics, Inc. CAPS is a logistics software and services company providing leading-edge solutions (supply chain network design, supply planning, transportation planning and management, and private fleet routing) to Fortune 500 companies worldwide.

Challenges apparent in projects:

  • lack of cross-functional alignment

  • lack of data governance

  • lack of sustained actionable insights

CAPS Logistics

Atlanta, Georgia USA

August 10, 1998

Competitive Logistics, LLC (CL) was established.

Competitive Logistics LLC


Competitive Logistics developed a unique software application called Competitive Logistics Rapid Application for Data Analysis and Reporting or CL.RADAaR™, an application greatly enhancing the speed and quality of CL's supply chain analysis efforts.


Big Data Cleansing


Customers asked more questions about operational information instead of optimization results. Therefore, Competitive Logistics changed the solution offerings to provide performance information.


Competitive Logistics was honored with the Penn State's Smeal College of Business Annual Award for contributions to the advancement of supply chain management.

Pennsylvania State University Smeal College Award



Customers asked for profit information, therefore Competitive Logistics added revenue data to the Cost to Serve analytics and became profit driven.


Competitive Logistics LLC becomes Competitive Insights, LLC (CI). Also, CL.RADAaR™ becomes CI.RADAaR™. The name was changed to reflect that the values of CI.RADAaR™ reached beyond the logistics function. The insights provided value cross-functionally.

Competitive Insights LLC


cloud based system


In order to deliver results, Competitive Insights provided hundreds of pages of reports. The analytical results were difficult for customers to process.

Therefore, CI.RADAaR™ became a
cloud-based application. This allowed the insights to be easily accessible with filtering and drilldown capabilities available anywhere and anytime.


Competitive Insights converts to a Software as a Solution (SaaS) provider.

SaaS is a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over a network, typically the Internet.

By using this type of platform, users get the benefit of efficient maintenance and upgrades to the system at a lower total cost of ownership (TCO).

Cloud solution

Gartner Cool Vendor 2014


Competitive Insights, LLC Named “Cool Vendor” by Gartner.

press release>


Competitive Insights listed as a Representative Vendor in Gartner’s 2016 Market Guide for Supply Chain Cost-to-Serve Analytics Technology

press release>

2017again (Gartner report)

2018 and again (Gartner report)


Competitive Insights continuously enhances the visibility for smart growth with innovative advanced analytics, improvements in streamlining data governance and better functionality for business users to make data-driven decisions.