Category Insights
visibility of performance for ongoing planning and management
getting actionable insights
After the Data Governance step, multiple mountains of Big Data have been integrated into one mountain of validated data by Subject Matter Experts.
But you are still left with a mountain of data.
Now what?
confidence in one source of accurate & specific insights
Competitive Insights is able to create one accurate source of data by re-purposing native transactional data from every relevant operating system through a well-established data governance process that can be updated weekly, monthly or quarterly.
integrates the technology, methodology and expertise necessary to understand and manage specific:
- SKUs or Product groups
- Customers
- Channels
- Suppliers
diagnosing performance
using Machine Learning (ML) and Artificial Intelligence (AI), visibility of Key Drivers of Performance variations allowing for root cause identification
monitoring
manage KPIs on incentive plans, sales strategies, etc.
actionable details
provides information that can be used to create Product Scorecards and internal Benchmarking
standard elements of all solutions: