videos




Manifest :
presentation: From Logistics to Customer Data - Understanding the Ins and Outs of Expansion

February 6, 2024

Manifest From Logistics to Customer Data

presenters: Richard Sharpe (Competitive Insights)
Lizeth Cardenas (Samsung Electronics)
Jason Minghini (Kenco)
Chase Zieman (Cart.com)
Caesars Forum
Las Vegas, NV
United States

Competitive Insights

Distribution Re-Think: Round Two

March 28, 2023

Mark Dancer returned to talk innovation in HVAC distribution. Two world-class experts joined to share powerful data insights with HRAI members.


Competitive Insights

ROI Story of Manufacturing Company Case Study

January 4, 2023

In this video, Richard Sharpe explains that how customer segmentation analysis was used at a manufacturing company for significant cost savings and ROI.


Competitive Insights

PART 4 - HIT TARGETS : Measure & Track Performance & Opportunities

November 14, 2022

Part 4 of NET LANDED PROFIT (NLP) Analytics: Having used our net landed profit model to yield pinpoint insights for action, we can move into measurement to verify problem solutions to HIT TARGETS. In Parts 1 through 3 with Richard Sharpe of Competitive Insights, we overviewed the four major components of Net Landed Profit Analytics and worked through step 1– making sure we have a trusted set of data that everyone is comfortable using to make big decisions, and step 2 – making sure our net landed profit reflects the dimensions of the business that are meaningful, step 3 – using NLP visualization to pin point problem at the most granular level, and determine how to stop profit leaks.


Competitive Insights

PART 3 - FIRE : Identify Actionable Insights

November 14, 2022

Part 3 of NET LANDED PROFIT (NLP) Analytics: Using our net landed profit model to yield pinpoint insights for action. Depending on the profit leak or problem we are targeting, we’ll show how to narrow down to the smallest number of actions to create maximum impact to net landed profit. In Parts 1 & 2 with Richard Sharpe of Competitive Insights, we overviewed the four major components of Net Landed Profit Analytics and worked through step 1– making sure we have a trusted set of data that everyone is comfortable using to make big decisions, and step 2 – making sure our net landed profit reflects the dimensions of the business that are meaningful.


Competitive Insights

PART 2 - AIM : Avoid Standard Cost Accounting & Cost Allocation

October 28, 2022

Part 2 of NET LANDED PROFIT (NLP) Analytics: Creating a data model that will yield the real insight using net landed profit to pinpoint action. In the process, we will avoid cost-accounting allocations. An NLP Income Statement is created, and driven down to every SKU, customer, location, color, etc. to find profit leaks, and then prepared for visualization.


Competitive Insights

PART 1 - READY : Create Data Confidence

November 4, 2022

If you want to change your answers, change the questions you’re asking. When it comes to solving the most pressing and challenging problems within a business, visibility can be cloudy. Your unprofitable clients and SKUs are not visible. Often you have no unprofitable clients, because their profit leaks have been smoothed over by averaging within cost accounting methodologies. Moving away from cost accounting and towards a functional analytical approach that pinpoints problems based upon profit contribution is the key: NET LANDED PROFIT and COST TO SERVE at the granular level, when properly validated with the entire team, will lead you to make bold, accurate decisions both strategically and tactically.


Competitive Insights

HIT TARGETS: Net Landed Profit Analytics Step 4

August 10, 2022

This week, we focus on Part 4 of NET LANDED PROFIT (NLP) Analytics: Having used our net landed profit model to yield pinpoint insights for action, we can move into measurement to verify problem solutions to HIT TARGETS. In Parts 1 through 3 with Richard Sharpe of Competitive Insights, we overviewed the four major components of Net Landed Profit Analytics and worked through step 1– making sure we have a trusted set of data that everyone is comfortable using to make big decisions, and step 2 – making sure our net landed profit reflects the dimensions of the business that are meaningful, step 3 – using NLP visualization to pin point problem at the most granular level, and determine how to stop profit leaks.


Competitive Insights

Pinpoint Opportunities: Net Landed Profit Step 3

July 27, 2022

This week, we focus on Part 3 of NET LANDED PROFIT (NLP) Analytics: Using our net landed profit model to yield pinpoint insights for action. Depending on the profit leak or problem we are targeting, we’ll show how to narrow down to the smallest number of actions to create maximum impact to net landed profit. In Parts 1 & 2 with Richard Sharpe of Competitive Insights, we overviewed the four major components of Net Landed Profit Analytics and worked through step 1– making sure we have a trusted set of data that everyone is comfortable using to make big decisions, and step 2 – making sure our net landed profit reflects the dimensions of the business that are meaningful.


Competitive Insights

Net Landed Profit Analytics - Avoid Cost Accounting

June 30, 2022

This week, we focus on Part 2 of NET LANDED PROFIT (NLP) Analytics: Creating a data model that will yield the real insight using net landed profit to pinpoint action. In the process, we will avoid cost-accounting allocations. An NLP Income Statement is created, and driven down to every SKU, customer, location, color, etc. to find profit leaks, and then prepared for visualization. In Part 1, we overviewed the four major components of Net Landed Profit Analytics and worked through step 1 – making sure we have a trusted set of data that everyone is comfortable using to make big decisions. Richard Sharpe of Competitive Insights will speak with us regarding his approach, honed over 30 years, at implementing a NET LANDED PROFIT approach.


Competitive Insights

Net Landed Profit Analytics - How to Get Data Confidence

June 10, 2022

If you want to change your answers, change the questions you’re asking. When it comes to solving the most pressing and challenging problems within a business, visibility can be cloudy. Your unprofitable clients and SKUs are not visible. Often you have no unprofitable clients, because their profit leaks have been smoothed over by averaging within cost accounting methodologies. Moving away from cost accounting and towards a functional analytical approach that pinpoints problems based upon profit contribution is the key: NET LANDED PROFIT and COST TO SERVE at the granular level, when properly validated with the entire team, will lead you to make bold, accurate decisions both strategically and tactically.


Competitive Insights

Tackle Supply Chain Stress: The 4 C's

November 22, 2021

Supply Chain Executives are struggling with capacities that are unavailable, dramatically increasing costs and complexities and organization conflicts as to how to solve these problems. Supply Chain Executives and their organizational counterparts must approach this problem by focusing on the 4 C’s: lowering the need for Capacity, driving the reduction of Costs, simplifying operational Complexities and adopting a common guiding light to deflate organizational Conflict.



CSCMP Atlanta Roundtable

Tariff Increases: some will survive and a few will thrive

December 11, 2019
Presented by Richard Sharpe CEO, Competitive Insights LLC CSCMP Atlanta Roundtable event

Please join the Atlanta RoundTable for a Holiday Happy Hour & special guest Richard Sharpe; CEO of Competitive Insights. The current trade war is having a rippling effect in every industry. How are companies dealing with the impact on their ability to build market share while trying to protect operating margins, especially as some analysts are saying that recessionary winds are beginning to blow?

full-length version (length: 43:17 minutes)

shortened version (length: 9:55 minutes)



DC Velocity

the ultimate measure of customer value: tackling the Amazon effect

May 22, 2018
Featuring Richard Sharpe CEO, Competitive Insights LLC Moderated by Scott W. Luton, CSCP, LSSGB Founder & Host, Supply Chain Now Radio

“It is not necessary to change. Survival is not mandatory.” – Edwards Deming

In today’s rapidly changing business environment, survival is the mindset for many companies. Survival is based on meeting customers’ expectations that are being radically transformed by e-commerce giants like Amazon. Amazon has mastered the use of business analytics to drive customer behaviors and the rapid capturing of market share.

Winning against - and with - Amazon takes intelligence that can only be gained using actionable insights from Big Data Analytics. Find out how to create offensive strategies that reduce cost-to-serve and build your future profits. Strategies that are differentiated. Strategies that drive new growth and success.

In this interactive session, we will discuss:

  • The results of a global survey on where companies are in their utilization of effective business analytics

  • Moving from a defensive nature to one of a winning offensive playbook

  • Best practices to not just survive but thrive



DC Velocity

connecting big data, business performance, and profitability

April 19, 2018
interviewed by Mitch Macdonald Richard Sharpe of Competitive Insights discusses trends in big data, including findings from an ongoing research initiative.

CSCMP's Supply Chain Quarterly

ALAN responds to historic hurricane season

Kathy Fulton, Executive Director of ALAN, the American Logistics Aid Network, discusses ALAN's mission, as well as the group's efforts during the very active 2017 hurricane season.

CSCMP's Supply Chain Quarterly

Big Data research shows there is still a long way to go

September 25, 2017
interviewed by Mitch Mac Donald

Richard Sharpe of Competitive Insights and Lisa Harrington of lharrington group discuss the findings of their new research on Big Data analytics, which shows companies have only scratched the surface when it comes to putting data to good use.

DC Velocity

taming the Big Data monster

September 25, 2017
interviewed by Mitch Mac Donald

Dr. Dale Rogers, of Arizona State University, and Dr. Zac Rogers of Colorado State University discuss the findings of their new research on Big Data analytics.

Supply Chain Expert Community

realizing true value out of analytics

April 23, 2016
interviewed by Dustin Mattison

Competitive Insights

integrated business planning

December 18, 2013