Data Quality Assurance
validated data for one version of the truth
garbage in, garbage out
No matter how fancy the analytics or how cool the
visualizations, if you don’t have clean, organized,
validated data the results have no value.
With Big Data growing exponentially,
the challenge to manage data is getting harder.
big data video>
of Fortune 100 will experience an crisis due to their inability to effectively value, govern and trust their enterprise information by 2017
source: Gartner, 2014