The Economics of Omni-Channel Commerce Driving Profitable Performance
driving sustainable profits requires gaining Omni-Channel performance insights based on precise and specific facts
Consumer empowerment is dramatically changing the way that companies are marketing, selling and delivering their products as demonstrated by the statistics offered on the left.
Retailers, distributors, suppliers and manufacturers are all being impacted by this growing channel for buying products.
Mastering this new norm in consumer commerce is top of mind for most companies.
The big question is “How can we ensure that our Omni-Channel orders are profitable and that our activities position this channel to increase profit contributions over time?”