Descriptive Analytics
accurately and precisely describe historical performance
cross-functional visibility
Beyond traditional historical performance reporting, companies are still struggling with the challenges that hinder the visibility to accurate and precise insights.
- segregation of data
- disconnection of data systems
- cross-functional discrepancies
disruptive technology
Using transactional data, Competitive Insight's Descriptive Analytics can provide insight down to the molecular level of business performance, SKU and customer delivery locations, and build up to any groupings, such as profit segments.
other types of advanced analytics: