Category Insights

visibility of performance for ongoing planning and management


























getting actionable insights

After the Data Governance step, multiple mountains of Big Data have been integrated into one mountain of validated data by Subject Matter Experts.

But you are still left with a mountain of data.

Now what?








One Source of the Truth






confidence in one source of accurate & specific insights

Competitive Insights is able to create one accurate source of data by re-purposing native transactional data from every relevant operating system through a well-established data governance process that can be updated weekly, monthly or quarterly.

















Competitive Insights' solution






integrates the technology, methodology and expertise necessary to understand and manage specific:
  • SKUs or Product groups
  • Customers
  • Channels
  • Suppliers
















diagnosing performance

visibility of Key Drivers of Performance variations allowing for root cause identification




Insights













Insights







monitoring

manage KPIs on incentive plans, sales strategies, etc.














actionable details

provides information that can be used to create Product Scorecards and internal Benchmarking





Competitive Insights' analytics













standard elements of all solutions:



based on validated transactional data managed through rigorous data governance with customized rules

monitor performance period-over-period with trending and alerts while tracking ROI from changes in specific strategies

rapid, repeatable and efficient refresh process ensuring consistent data quality