Diagnostic Analytics

determining "root cause" of certain performance outcomes

Good vs. Bad Performance

determining why it happened

KPIs can provide a quantitative goal to performance, but the mystery is why specific performance was “good” or “bad”

customer or product segmentation

Instead of rationalizing “bad” performing Products or Customers, a completely different perspective is to understand why a Customer or Product falls into the “good” performance category and to determine what can be done to get the “bad” to emulate the “good”.

Customer or Product Segmentation

other types of advanced analytics