Customer Segmentation

each Customer’s actual profit performance over time and to bring visibility to the “root cause” for profit variation

Competitive Insights' solution

integrates the technology, methodology and expertise necessary by Customer grouping for strategic account management and improvement opportunities based on profit drivers


examines customer segmentation based on accurate and specific profit performance




utilizes Customer Scorecard visibility to determine cause of low-profit performance


measures performance such as Selling Price, Discounts and Supply Chain costs against benchmarks based on similar customers

Competitive Insights' analytics

standard elements of all solutions:

based on validated transactional data managed through rigorous data governance with customized rules

monitor performance period-over-period with trending and alerts while tracking ROI from changes in specific strategies

rapid, repeatable and efficient refresh process ensuring consistent data quality