Data Quality Assurance

validated data for one version of the truth

garbage in, garbage out

No matter how fancy the analytics or how cool the visualizations, if you don’t have clean, organized, validated data the results have no value.

With Big Data growing exponentially, the challenge to manage data is getting harder.

big data video>

33% will experience an information crisis

of Fortune 100 will experience an crisis due to their inability to effectively value, govern and trust their enterprise information by 2017

source: Gartner, 2014

traffic light

validated by cross-functional subject matter experts

Not only is the data validated within Competitive Insight’s Data Governance methodology, the data is validated by cross-functional Subject Matter Experts to ensure that the data is unquestioned.

The data must pass validation for the green light to begin analytics.

"Who's on First?" blog>