Amazon is a disrupter of near-mythic proportions. Not just in retail, but in every business sector – from aerospace and defense to high tech and healthcare. Amazon has not just reinvented retail, it has reinvented customer service, product availability and pricing, and the requirements for the supply chain itself.
So, what is the Amazon Effect and how can companies and industries compete against or embrace it? How can they not just react to the Amazon tidal wave, but develop an offense strategy that is right for their organization?