Case Study: Hershey Company

food processing($7 billion revenue)

chocolate manufacturer

business challenge

to determine best product mix by production line and to support projected future growth

As Hershey pursues a strategy to go more global, there were some assumptions about how the supply chain worked and what the right decision would be that needed to go through the filter of objective analysis.
Greg Kaiser • Vice President, Global Logistics and Customer Service • Hershey Company


network optimization

descriptive • prescriptive analytics
supply chain • finance

data governance • model extremely complex operations from manufacturing through customer deliveries

  • $3 million

    savings opportunities by changing product mix

  • 5%

    capacity gain opportunity identified

  • identified

    methods to handle increased demand

The results illustrated in this case study are specific to the particular situations, business models, data input, and computing environments described herein. Each Competitive Insights (CI) customer’s experience is unique based on business and technical variables and all statements must be considered non-typical. Actual savings, results, and performance characteristics will vary depending on individual customer configurations and conditions. CI does not guarantee or represent that every customer will achieve similar results.