Sales Account Performance

ongoing visibility of specific customer account profitability details

Competitive Insights' solution

integrates the technology, methodology and expertise necessary to provide the identification and internal benchmarking of profit performance for sales activities and trends that can drive continuous margin improvements


client-defined benchmarking to highlight potential areas of opportunity based on defined attributes such as Customer Category, region, etc.



accurate performance visibility

Sales, Revenue and Profit performance visibility to support Account Management activities and Sales teams

focused improvements

target opportunities beyond revenue generation to improve account profitability

Competitive Insights' analytics

standard elements of all solutions:

based on validated transactional data managed through rigorous data governance with customized rules

monitor performance period-over-period with trending and alerts while tracking ROI from changes in specific strategies

rapid, repeatable and efficient refresh process ensuring consistent data quality